Senior Product Designer at a major B2B SaaS company. I'm product and business-driven with deep UX roots.
View my work ↓Case studies from enterprise software, design systems, POS, and accounting software.
Turning AI camera and hardware data into a reporting platform that helps retailers reduce shrink at self-checkout.
Redesigning the gas station cashier touchscreen to reduce transaction time and pump errors.
Designing a centralized cash operations dashboard so store managers can track tills, audits, and safe balances without the guesswork.
Connecting what users need with what the business is trying to do. Research, workshops, and a lot of asking the right questions.
End-to-end design from wireframes to polished interfaces, all grounded in usability testing.
Using tools like Figma AI and Claude Code to move faster through ideation and push what's possible with a small team.
Building component libraries and guidelines that keep teams on the same page and moving quickly.

I'm a Senior Product Designer at a major B2B SaaS company. I started in graphic design, which gave me a strong visual eye, but over time I've moved further into product strategy and business-focused thinking. I care more about whether a design solves the right problem than whether every pixel is perfect.
My background in UX keeps me grounded in research and real user needs, but I tend to approach design from a product and business perspective first. What's the outcome we're driving? What does success look like for the customer and the company? That's where I start.
Lately, I've been spending a lot of time with AI-assisted design. Tools like Figma Make AI and Claude Code have changed how I ideate, how fast I can move through concepts, and what a small team can realistically ship. I'm really interested in where emerging technology and thoughtful design overlap.
Currently open to full-time roles and select freelance projects.